I am a novice when it comes … White eye-pencils should be used to open up small eyes. Period. Only then the buyers will understand why your product is what they need. Saying how the texture of the lipstick feels on wearer’s lips is necessary as well. Don’t forget to mention what is the appropriate time for wearing a particular lipstick. Have you ever heard about “Green Eggs and Ham”? Full-width banner image. The cellphone industry has been around for over 40 years. Re:Nu recommends and sells a variety of premium quality products for hair and makeup. Now, if you wanted to introduce a new cellphone, how would you go about it? Only experienced product description writer for beauty products can do that. For example, “Hair 4u provides hair cuts, color, … Massive technological problems, science breakthroughs, health technology, and products specifically designed for current trends usually fit in this category. However, I highly recommend that you read Schwartz’s book anyway. The following infographic outlines statistics of the beauty industry in social media and industry growth. Your prospects know they have a desire or need but don’t yet know a product that can satisfy it. That's an obvious, but sometimes overlooked, reality. Justify using superlatives. Witching Bath Co. It also gives important product information such as lemon and eucalyptus both have antifungal and antiviral properties - good for controlling surface bacteria. Which of these product description examples did you love? Optimize product descriptions for SEO too . Take the weight loss industry as an example again: It doesn’t matter how many fat-burning programs a person tries unsuccessfully, sooner or later, that person will believe in another product, and they will buy again. Be beautiful Because you need time for yourself Reflections of perfection Everything has beauty, but not everyone sees it A brush of […] Wheatish belles should try warm-toned lip colours like oranges and plums. Generally, honey toned foundations are meant for duskier beauties. Learn about the training, job duties and necessary skills to see if this is the right career for you. Re:Nu Hair and Beauty Salon is located in Essex , United Kingdom and was founded in 2007. Instead of just writing a mundane product description, Patrick Teamwear went one step further and explained using 20 facts why their cleats are superior to other brands. I Love Mole At this point, there’s probably no one in America who doesn’t know what a cellphone is, what it does, and the different types of cellphones available on the market: Basic phones, feature phones, and smartphones. If you can entertain them, they will like it. Onzie is a great example of just how well the … What claims are they making? A clear, good offer, like “$5 two-day shipping,” plus a little bit of social proof is probably enough to convince them to buy. How to become an Effective Ecommerce Product Description Writer? According to Publishers Weekly, it’s the fourth best-selling English-language children’s book of all time. The below description reads: “The beauty is in the name. Beauty advisors do not have any formal education requirements. Named after the 3 time Melbourne Cup winning champion jockey of Makybe Diva, Glen Boss. For example, you may say that it prevents eye-lashes from sticking together. Gone are the days of dabbing the face with pressed powder. Simple and clear layout. By subscribing, you acknowledge to have read & agreed to our Privacy Policy. Mail : info@coffeegraphy.com, coffeegraphy@gmail.com, We do business in a world where everything is getting …, The instinctive but mechanical description of a product that most …, Coffeegraphy Content Solutions, 2015. You browse through innumerable products but cannot be certain if they are any good. That said, let’s talk about the three most important stages of sophistication. Nudge and guide your buyers towards the right products so they become your ardent fans. You need to build a bridge between your market’s core desires and your product and to build that bridge, you need to use three key ingredients: Let me start by defining “mass desire:” According to the late Eugene Schwartz — one of the greatest advertising men of all time — a mass desire is the public spread of a private want (Breakthrough Advertising, 1966, Chapter 1, p. 4). B. Almost none tells buyers which one is suited for their skin colour. No brand has had a bigger impact on beauty in the last couple of years than … This is a big mistake if you really want to see your sales figures spike! Transparent product descriptions. Too often, online merchants are happy to simply copy a manufacturer's product description and call it good. Even though we call them “product descriptions,” the true goal is not to describe your product, but to define your market. I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn’t exist. The most important factor in a customer’s decision to buy a bath and … That’s why product descriptions for beauty products play a key role in selling the goods. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. Gwyneth Paltrow has introduced a line of six curated skin care products that are up to 99 percent organic (made with Juice Beauty, with whom she … But, they are personal reviews offered by users. Josue Valles is brand evangelist of Bigcommerce, a complete Ecommerce solution for growing brands. [Infographic]. ... For example, a burnt rose hue can be worn for evening parties. And this is the best approach you can take at Stage 3 of sophistication. In this case, you can’t use the same approach you’d use if you were selling a renowned brand like Nike or Adidas. What makes this Shopify store example great? If people start asking for better megapixel resolution, companies start producing phones with a more sophisticated camera. The text consists of merely 800 words, which is way less than what you’ll find in most articles online. But first, let me ask you a question: The right answer is “selling,” of course. Show people the ideal versions of themselves. Stage 2: The Prospects Know About the Product but Don’t Yet Want It. … … The bottom line? When someone makes a purchase from your online store, you’re asking them to take a leap of faith. E-commerce writing has to be informative, yes. The three steps to introduce a new product to your market are: One of my favorite examples for this stage is Stiltz — an online company dedicated to selling domestic lifts. This can be mentioned in the guise of info so people also check out your moisturizing lotions. You wouldn’t need a different selling angle. That’s it. Loaded with nourishing ingredients, it has to be followed with a moisturizer. “State of Sophistication” only means the number of similar products that have been presented to your market before yours. Most buyers are novices when it comes to purchasing eye-makeup. Your task, as a marketer, is to find these elements and write a description that matches them. Yes, your competitors most certainly have a place in your skincare business plan. And royal jelly with natural skin nourishing extracts, honey toned foundations are meant for duskier.... For skincare and makeup items can help you find the right path to understanding your market too... And the pink has a blue undertone and the pink has a undertone. Books all around the globe... for example, a burnt rose hue can be worn evening... 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